Strengths Geographic Diversification Burger King has over 11, fast food restaurants located in over 70 countries. It has introduced earlier restaurant opening times in its United Kingdom locations.
McDonald chooses best suppliers and type and quality of meat varies with country culture. Advertising The BK adverts were quite confusing and sending wrong messages in potential market which affected cultural values and also brand image at times.
McDonalds often had appropriate ways of advertising and were supportive to increase sales and popularity of the brand. Some of the prominent issues from past to present can be listed as follows: Changes in leadership — The history of Burger King marked approximately 20 changes in management.
The changes in short term span affected oragnisation focus over goals and objectives, affected brand image adversely and lacked consistency in operation. Unhealthy food — The Company came prominently in highlight during the era from as potential customers had responded to be health conscious.
The period marked spread of mad-cow disease and obesity levels among children was a rising concern. Market recession — The US economy faced economic recession from and needs brand to take effective measures to sustain and avoid losing loyal customers to competitors.
Considering the present fast food environment in UK, following recommendations come in lime-light: The company needs to produce fast food with less saturated fats and salt content. The problem of obesity in UK is high as well and addressing to this concern is the need of demand to survive over the competitors.
The presence of Burger King on high streets and at various national rail stations and airport is reasonable, however it needs to be accessible at hot tourist spots and business oriented commercial areas. SPEED — Burger King needs to increase its speed of delivering products and services to customers, as it has been competing with McDonalds over more than 50 years and still lacks speed during peak periods.
Speed in operations helps to generate revenue in coping zone. The burger King History prominently highlights two of them, explained as follows: Strategies that may result from such processes tend to be emergent in nature, and take the forms of positions and actions more than perspectives.
The school interrupts the period of stability by some process of transformation. The factor was highly influential in changes and differences in relation of parent company with franchises and staff. Also a prominent feature that needs a remarkable control is franchises management.
Last accessed 11th Nov. Burger King seen as takeover target after its spin-off. A competitive strategy model. Last accessed 10th Noveber Related.- An Analysis of Burger King Burger King is a reliable burger company which has had its ups and downs.
In , it came out with a slogan of "Have it your way" and at this time it also had a 4 % market share. Burger King's idea was to have the customer have their burger done their way rather than a .
The Burger King Holdings is the parent company of Burger king, however in U.S. it operates as Burger Kings Brands title; whereas internationally as Burger King Corporation.
Today (as of year , referring to case study), it is world’s 2 nd largest fast food chain based on locations (behind Mcdonalds). Burger King Case Study Solution Table of Contents. Executive Summary; Chapter 1. Company Background; Chapter 2. Industrial Background; Chapter 3.
Internal Environment Analysis (Critical Issues) Chapter 4. External Environment Analysis (Critical Issues) Chapter 5.
Burger King SWOT Analysis Strength: Burger King serves a lot of burgers that is typically not available in other fast food restaurant. Some of the examples are, BC Mushroom Swiss which serves beef patty and topped with mushroom saute©De sauce, Grilled Chicken burger which is prepared by grilling the chicken patty and others.
Burger King has over 11, fast food restaurants located in over 70 countries. 7, of its restaurants are located in the United States (62%) and another 4, are established in international locations (%) such as Asia, the Middle East, Africa and Canada. Burger king is the second largest franchise based fast food restaurants in the world and the SWOT analysis of Burger king shows some important points.
The company operates approximately 40 subsidiaries globally that oversee franchise operations, acquisitions and financial obligations.