We see ads every time we open a magazine or call up a Web page on the Internet.
The female body image and what a person should or could look like in marketing and advertising in particular is a controversial issue.
It is noticeable that the body size of women as portrayed in mass media has been steadily getting smaller 1. Marketers will often do anything that they can to sell a product and make a profit, and almost anything can be sold if it appeals to our sense of beauty or is considered attractive.
There are certainly some very direct messages associated with body weight in the media; celebrities, fashion models and show hosts are often seen as role models, especially by teenagers.
They appear to demonstrate what it is to be successful and popular. Their body weight, appearance and beauty are often associated with their popularity and wealth. This is particularly obvious in what is referred to as thin-ideal media, a concept which has been looked at with interest by researchers in the field of social psychology 2.
This is something that comes up a lot in fashion magazines, clothing catalogs and pop culture television shows. Thin-ideal media highlights the idea that thinness is a good and desirable thing to be, even if it is to a level that is potentially damaging to a persons health.
Beauty sells, and this is somewhat of a problem when the media produce unattainable images for women.
Eating disorders are often, though not always and not directly, related to negative body image. While a negative body image may incite a woman to diet in order to lose weight it is not actually negative body image that causes an eating disorder; the sufferer has to be biologically predisposed to developing one.
If negative body image alone caused anorexia then every person on the planet would develop anorexia as I am sure we have all at some point felt self-conscious about the way that we look.
The fact that not everyone has an eating disorder means that there is something more to it than body image issues alone; that something else is most probably genetic factors. Regardless, negative body image of women and men is not pleasant and it seems unethical that marketing firms should constantly place an unrealistic ideal in the faces of young people.
Here is more information about eating disorders. Causes of Negative Body Image of Women There are many factors that may contribute to a poor female body image. We live in a culture where thinness and beauty are highly valued for women and wealth and success are often considered to go hand in hand with a slim figure.
Media images of ridiculously thin women are everywhere — television shows, movies, popular magazines. The media often glamorizes a very thin body for women.
These are also the pictures that are being shown to teenagers in a time of their lives that they are particularly susceptible to peer pressure and looking good. Due to this influence, poor body image can begin to develop at a very young age.
Over fifty percent of 9 and 10 year-old girls feel better about themselves if they are on a diet 3even though the Centers for Disease Control and Prevention reports that only 18 percent of adolescents are really overweight.
About 80 percent of girls in this age group say that they have dieted in an attempt to lose weight. Likewise some boys as young as grades nine and ten are being found to use anabolic steroids in an attempt to gain more muscle mass.
|Women and Mass Media | Feminism and Gender Democracy||These beauty standards, largely proliferated through the media, have drastic impacts on young women and their body images. Put simply, the beauty ideal in American culture is:|
|The Media's Effect on Women's Body Image - News - Hamilton College||Twitter Facebook Share Arielle Cutler '11 While women have made significant strides in the past decades, the culture at large continues to place a great emphasis on how women look.|
|The Media's Effect on Women's Body Image - News - Hamilton College||More than a quarter of teens stress about how they look in posted photos, study finds Help guide your kids to use social media for fun and connection, not self-doubt It's not a law that you have to post a selfie before, during, and after every activity. But for kids, it's pretty much mandatory.|
|How girls use social media to build up, break down self-image - CNN||Print Building egalitarian societies is one of the priorities of modern democratic states.|
It is more commonly thought that negative body image affects only girls and women, but this is not the case. Men and boys suffer negative body image too, but they are simply less likely to admit to being affected than girls are because it is less socially acceptable for men to admit to caring what they look like.
The weight loss industry is very profitable and marketing firms know exactly how to sell products to people with the promise that their lives will be better if they lose weight or buy a certain brand of clothing.
Clothing firms use size zero models in their advertisements that are often photoshopped to alien-like dimensions that would be unachievable and unhealthy in any human being For someone genetically predisposed to an eating disorderdieting caused by a negative body image could trigger one.
In addition to leading to the development of eating disorders, a poor body image can contribute to depression, anxiety, problems in relationships, the development of substance abuse problemsand consequently various health problems.
Poor self-esteem often contributes to problems in relationships, the workplace, and any area in life that requires confidence. Ultimately a negative body image can lead to unhappiness and depression both of which are also symptoms of low self-confidence.
The saddest thing of all is that all of these negative feelings might be being brought about just so some company somewhere can sell more products. Addressing The Problem of Negative Body Image Changing the way the media portrays women is a long-term goal for many advocacy groups.
There are currently national and international efforts to make marketers take responsibility for displaying pictures of men and women that are unrealistic.May 04, · The feedback women receive on social media could be making them insecure, particularly if they fail to realize that "what people post is nearly .
Media’s Effect on Women Since the beginning of media history, it has been empowering and limiting woman in many ways. Some of these ways are how woman today view there own body image, what stereotypes the media puts on .
The messages that the media sends to men and women, girls and boys, about fitness, thinness, dieting, and enhancing products tells us we are in need of change and .
Through the media, young people are being sold the concept that women and girls’ value lies in their youth, beauty, and sexuality and not in their capacity of leaders.
Women hold only 3 percent of clout positions in the mainstream media. While women have made significant strides in the past decades, the culture at large continues to place a great emphasis on how women look. These beauty standards, largely proliferated through the media, have drastic impacts on .
Jan 12, · For some -- especially girls -- what starts as a fun way to document and share experiences can turn into an obsession about approval that can wreak havoc on self-image.