Essays about brand names

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Essays about brand names

Dyed Blue Chalcedony or Jasper Black Hills Ruby New Jade Bowenite or Serpentine You can see from this short list that when a gem name that consists of a "modifier" in front of a recognized gem species or variety name, it is likely to be a misnomer. The material is most probably something else, not the gem ruby, jade, lapis, etc.

Remember the distinction between a simulant and fake from Lesson 1: In today's competitive world of marketing gems, misnomers are making something of a comeback. An example which can commonly be seen on TV shopping channels, in mail order catalogues, at flea markets, and even in retail stores is the term "white turquoise" for the mineral howlite, which is a creamy white with veins of darker color running through it.

Gemologically, turquoise is defined by the presence of the copper in its chemical makeup.

Essays about brand names

The copper content invariably gives it some shade of blue or green. So "white turquoise" is not only a misnomer, but an oxymoron as well. Don't feel like a dummy if you find that you've purchased something sold under a misnomer. I still like it and wear it, even though I now know it's quartz and I paid way too much money for it.

This website has an authoritative and amusing list of gem misnomers: In the early history of gem marketing, depending on the geographic location, one of two common items, familiar to both buyers and sellers, was used to measure the amount of gem material being bought and sold: Each of these commodities was known for being particularly uniform in size and weight.

We still see remnants of this early system in today's terms: Unfortunately, the system in place today developed bit by bit from mergers and splits amongst pre-existing local systems. The, sometimes frustrating, result is pretty much of a hodgepodge.

Although some degree of uniformity has been introduced by the use of the metric system, things still are far from predictable and totally logical.

Essays about brand names

The carat, pronounced like the vegetable, carrot, and abbreviated "ct" is 0. So, there are five carats per gram. The metric system is the basic international standard used for gem commerce.

Many of us who live in the US or UK where English measure is more common, need to take time, and do some practice, in order to get a "feel" for carats, grams, etc. The ounce, a familiar English unit of weight, equals approximately cts. So, there really isn't an appropriately small unit in the English system which could be easily applied to gem weights.

In most other countries, the purity of gold is indicated by the number of parts of gold out ofsuch as orso there is no chance of confusion with gem weights. The number means that out of parts of the alloy are gold or, in other words, that the gold content is In comparison, the karat system uses the number of parts out of 24 that are gold.

The authors who are Italian and can be forgiven because as Europeans they don't use the karat system, mistakenly use the word "carat" instead of "karat" in describing how gold is marked in the US, and Lyman, the American editor, didn't catch it. So, don't you be confused: For gems it's carat, for gold it's karat!!

A streak was made by the object being tested on a stone plate and comparison streaks made below it with the test needles. Then the acid solution was applied to all.

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Based on the degree and color of the reaction, compared to the test streak reactions, the composition could be closely approximated. We get our terms "touchstone" and "acid test" from this ancient procedure. Kits using this same principle are sold, and still widely used today, although a newer system based on electrical conductivity is becoming popular.

Below, you see the carat weights of three common objects: Common items weighed in carats: The pearl grain, is. Thankfully, the only remaining use of this once important measure, is sometimes seen in the sale of natural pearls by weight.

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Because there is very little commerce today in natural pearls virtually all pearls on the market are culturedit is fast becoming obsolete.The Best American Essays of the Century (The Best American Series) [Robert Atwan, Joyce Carol Oates] on *FREE* shipping on qualifying offers.

This singular collection is nothing less than a political, spiritual, and intensely personal record of America’s tumultuous modern age. A brand is a signal to protect the customer from similar brand names and protect the producer from the competitors (Aaker, ).

Usually people do not buy certain brands because of design and requirements, but also in an attempt to enhance their self esteem . [The Customs Service office responsible for a seizure was allowed to auction the opium off to local merchants and to keep the proceeds.

This provided the same kind of incentive (and potential for abuse) as modern rules allowing police departments to keep vehicles used for transporting illegal narcotics. Open Document. Below is an essay on "Brand Names" from Anti Essays, your source for research papers, essays, and term paper examples.

Find essays and research papers on Economics at We've helped millions of students since Join the world's largest study community. 7 Popular Types of Brand Names. By: Brian Lischer Category: Strategy. As we’ve mentioned before, naming or renaming your company is no small feat.

Competitive brand research, brainstorming, refinement, testing—the process is rigorous and exhausting even before the trademark attorneys go over your final selection with a fine-tooth comb.

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