We are glad you are enjoying Advertising Age.
We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today.
Log in or go back to the homepage. Published on March 05, In a move that leaves Ogilvy with no Kraft business in the U. Ogilvy remains a key agency for Kraft abroad, working on accounts, such as Cadbury and Tang, that are big in global markets.
The decision by Ogilvy management to resign the Honey Maid business was shared with staffers at the agency today via a memo. The agency won the business last summer, but according to the note, the relationship frayed because of conflicts over the creative work.
An Ogilvy spokeswoman confirmed the news in the memo but would not provide more detail. He added that Honey Maid doesn't have an agency at this time.
Spending for the brand has been negligible, according to both Kraft and TNS data. It remains to be seen if that will remain the case or if Kraft -- in keeping with its recently adopted "Operation Spark" strategy of pairing smaller or underinvested brands with new, independent shops -- will eventually give the assignment to a boutique agency.
Honey Maid is the leading graham-cracker brand in the U. For Ogilvy, the split is symbolic of a union that once loomed large but has now largely evaporated in the U.Buy Eccolo Spiral Kraft Memo List Pad, My Lists (TG): Everything Else - monstermanfilm.com FREE DELIVERY possible on eligible purchases.
With that blunt assessment, Kraft Foods CEO Irene Rosenfeld laid bare the $34 billion company's weaknesses-and how she was going to begin repairing them-last week in an internal memo .
Case 1 Performance Indicators Memo V2 Essay. Words Aug 12th, 6 Pages. Show More. Discussion Questions for the Performance Indicator Case Synopsis • Kraft Foods Inc., is the largest food and beverage company in North America and the second largest in the world.
Was founded in by James L.
Kraft.. Kraft Heinz came about when Kraft Foods Group merged with HJ Heinz in July The company is now the world’s fifth-largest food and beverage company and the third-largest in the U.S.
- After GMO Labeling Shot Down, Citizens Start Labeling Themselves - Grassroots Movement - All GMO Approvals in Brazil are Illegal - Says Whistleblowing Regulator - "Altered Genes, Twisted Truths" - A Challenge to Monsanto- Altered Genes, Twisted Truth - How GMOs Took Over the Food Supply - A Moratorium On Genetically Manipulated (GMO) Foods.
Kraft Foods, the maker of Velveeta, says there is a shortage of the cheese product in some areas. Another memo from December detailed limited availability for 16 oz.
varieties until February.